Link Archive
February 4, 2026
For ChatGPT ads, behavior matters more than targeting
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3840
ChatGPT users operate in "task mode" with high interruption aversion, making standard display ads ineffective. MarTech identifies four targeting modes—Explore, Reduce, Confirm, Act—where creative must function as a tool (checklists, calculators) rather than a banner. Traditional keywords fail here; "Jobs to be Done" frameworks replace search volume as the primary planning metric. Tactical implication: Map your top 3 conversion paths to the "Reduce" or "Confirm" modes and test utility-based ad creative (e.g., "ROI Calculator") instead of brand awareness.
How to demonstrate marketing ROI in a way the C-suite trusts
by MarTech Read time: 4 minutes · Marketing
Score: +2630
Marketing-influenced deals close 27% faster when exposed to thought leadership. MarTech highlights that executives ignore volume metrics (clicks/leads) in favor of risk reduction signals like forecast accuracy and pipeline diversity. Most CMOs fail to link marketing activity to the 5 outcomes boards care about: revenue, pipeline quality, CAC efficiency, retention, and risk. Tactical implication: Replace channel reports with a "Risk & Revenue" slide deck showing win rates by source and deal velocity improvements.
57% of consumers trust brands more when they use AI, study finds
by MarTech Read time: 4 minutes · Marketing
Score: +2600
57% of consumers trust brands more when AI is part of the experience, provided it adds value. An Optimove study reveals 73% of users have purchased based on AI recommendations, with 32% citing time-savings as the primary benefit. Distrust peaks at the "creepy zone" of over-personalization (24%) and data privacy (34%), not the use of AI itself. Tactical implication: Audit your personalization flows to ensure they explicitly state "AI-powered for [benefit]" to trigger the trust signal rather than hiding it.
February 3, 2026
Why AI visibility can increase direct traffic even when nobody clicks
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +3000
MarTech highlights how AI visibility can enhance brand presence online. Visibility: AI can create an impression of authority. Traffic: Increased visibility can lead to higher direct traffic. Action: Implement AI tools to improve search visibility.
How to make retargeting emails drive more sales during promotions
by MarTech Read time: 4 minutes · Marketing
Score: +2900
MarTech outlines strategies to enhance sales through retargeting emails. Strategy: Personalize email content for better engagement. Automation: Utilize automated workflows to streamline retargeting. Action: Test different subject lines to optimize open rates.
B2B Email Marketing: How to use email to drive B2B pipeline growth
by HubSpot Marketing Read time: 4 minutes · Marketing
Score: +2800
HubSpot breaks down effective strategies for B2B email marketing. Strategy: Segment your audience for targeted messaging. Tools: Leverage CRM tools to track engagement. Action: Create a content calendar to maintain consistent outreach.
February 2, 2026
Google Analytics To Become A Growth Engine For Business
Highest rated content by Search Engine Journal Read time: 4 minutes · Marketing
Score: +3000
Search Engine Journal outlines the evolution of Google Analytics into a comprehensive growth platform. Strategy: Transition to GA4 for full-funnel measurement. Tools: Leverage AI capabilities for data-driven decision making. Action: Prepare for upcoming features to enhance analytics.
Email marketing automation tools: How to choose in 2026
by HubSpot Marketing Read time: 4 minutes · Marketing
Score: +2900
HubSpot Marketing breaks down the criteria for selecting email marketing automation tools. Strategy: Assess integration capabilities with existing systems. Tools: Evaluate platforms based on user experience and analytics features. Action: Test multiple platforms to find the best fit for your needs.
February 1, 2026
Why customer experience is the ultimate growth strategy in 2026
Highest rated content by MarTech Read time: 4 minutes · Marketing
Score: +2190
Hawthorne Advertising CEO identifies 2026 as the 'tipping point' where predictive AI modeling outperforms surface-level personalization in customer experience (CX). Modern strategy requires mapping non-linear real-world journeys—including offline moments and inactivity—rather than optimizing isolated channel silos. Tactical implication: Audit Q1 roadmaps to replace reactive vanity metrics with shared predictive LTV models across product and media teams.
January 31, 2026
Meta's AI Plans Include Shopping Agents and New Models (4 minute read)
Highest rated content by TLDR AI Read time: 4 minutes · Marketing
Score: +3000
TLDR AI highlights Meta's upcoming AI product rollout focused on commerce. Strategy: personalized AI shopping assistants. Tools: new models and agentic tools for enhanced customer engagement.
Salesforce Earns CMMC Level 2 Certification
by Salesforce Read time: 4 minutes · Marketing
Score: +2900
Salesforce breaks down its achievement of CMMC Level 2 Certification, enhancing its security posture. Compliance: meeting stringent security standards. Trust: building customer confidence through verified security measures.
How AI Helped Our Sellers Deliver $37 Million in Pipeline
by Salesforce Read time: 4 minutes · Marketing
Score: +2800
Salesforce outlines how AI models significantly improved sales performance. Strategy: leveraging AI for sales enablement. Action: implement AI-driven insights to enhance seller effectiveness.